For this campaign for The Salvation Army, Moth teamed up with The Richards Group to embrace the message of gratitude and compassion during the holiday season. One of the key things to get right with the look of these spots was the balance between traditional and contemporary. They needed to reference the long history of the Salvation Army, have the nostalgic warmth of the holiday spirit, but also clearly talk about the contemporary situations that resonate with people in 2017. Through Moth's beautiful—even poetic—use of animation and illustration infused in the narrative, we are left with an elegant tale full of kindness, generosity, and tenderness that is all too needed in our current world.
Agency The Richards Group
Client The Salvation Army
Designed Moth Studio, Léonie Després, Manddy Wyckens
Produced by Hornet & Moth Studio
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Eva Dahlqvist & Dez Stavracos
Editor Daniele Baiardini & Stephanie Andreou
2D Animation Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Jennifer Zheng
Cleanup Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Freya Hotson, Matt Lloyd, Mick O’Sullivan, Lior Wolff-Epshtein
CG Animation Luke Carpenter, Luke Doyle
Compositing Daniele Baiardini
Editing Assitance Stef Roberts
Music composed, conducted and arranged by Pierre O'Reilly
Orchestra contractor James Fitzpatrick
Session Producer James Fitzpatrick
Orchestra The City Of Prague Philharmonic Orchestra
Recording Engineer Jan Holzner
Vocals Triona O'Neill
Piano Pierre O'Reilly
Recording Engineer Tom Bullen
Mixed and Mastered by Nick Taylor
Sound design Box Of Toys Audio
Post Production 3008
Audio Engineer Matt Cimino
Online Flame Artist Mark Sullivan
Senior Producer Jennifer Brannon
Voice over artist Susan Eisenberg - William Morris Endeavor Entertainment-LA
Moth is a multi-award-winning animation studio formed by Daniel Chester, Dave Prosser, and Marie-Margaux Tsakiri-Scanatovits.
Since collectively graduating from the Royal College of Art, they have quickly become renowned for their perceptive, emotive storytelling. Whether it’s examining the looming threat of artificial intelligence, the effects of rainforest deforestation, or the plight of refugees, their colorful, hand-drawn animation style and narrative cadence possess maturity and profundity.
Their projects have been screened and awarded in festivals worldwide, including a BAFTA nomination for Matter Fisher in 2011, a British Animation Award for HIAS: For the Refugee in 2016, a D&AD Graphite pencil, and Annecy Crystal Award for their New York Times piece Modern Love: A Kiss, Deferred in 2016, as well as an ADC Young Gun Award and a YCN Professional Award for their greater portfolio of work.