According to Moth, "Technique-wise, we embraced our favourite mash-up of 2D and 3D, keeping our characters cel-animated, the backgrounds 2D whilst the visualisation of the TrueCar platform world is a fully immersive 3D experience."
TrueCar, one of America's biggest digital automotive marketplaces, came to Hornet and Moth to create a series of films that would highlight the functionality of the TrueCar product with warmth and humanity. Moth responded with a series of films focusing on four leading characters, each of which paints a compact but illuminating story that shows how the tailored experience of TrueCar fits each of them seamlessly.
Production Co Hornet
Executive Producer Hana Shimizu
Producer Ethan Christy
Live-Action Director Daniel Fries
Chief Marketing Officer Lucas Donat
Executive Producer Shawn Bennett
Creative Director/Editor Adam Pilkington
Creative Director/Writer Nick Liebeskind
Senior Director Robby Schaeperkoetter
Marketing Manager, Social Samantha Marriott
Photographer/There Studio Elliott Jobe
Producer/There Studio Sven Shelgren
ANIMATION & PRODUCTION
Producers Isobel Stenhouse, Moth Studio
Designed Léonie Després, Théo Guignard, Donghyun Lim, Emmanuelle Walker, Moth Studio
2D Animation Bianca Beneducci Assad, Hozen Britto, Rory Byrne, Marah Curran, Anne Escot, Aaron Lampert, Eamonn O'Neill, Slaven Reese, Sheetal Thankey, Emmanuelle Walker, Moth Studio
Clean up Bianca Beneducci Assad, Hozen Britto, Harriet Buckley, Marah Curran, Anne Escot, Aaron Lampert, Christina Nerland, Eamonn O'Neill, Angeline de Silva, Isobel Stenhouse, Sheetal Thankey, Emmanuelle Walker, Lior Wolff, Ash Wu, Moth Studio
CG Matteo Antoniella, Mark Ardisson, Klaas-Harm Boer, Moth Studio
Motion Graphics Alasdair Brotherston, Jeremy Carlen, Guillaume Cassuto, Victoria Jardine, Aaron Lampert
Compositing Alasdair Brotherston, Jeremy Carlen, Guillaume Cassuto, Victoria Jardine, Aaron Lampert, Moth Studio
Music Ambrose Yu
Sound Design Beatstreet Productions
Voiceover Alicia Marder Nick Liebeskind
Live-Action Production Bombo Argentina
Executive Producer Rocio Furmento Producer: Martin Rago 1st Assistant Director Esteban Gomez
Director of Photography Christian Cottett
Gaffer Renzo Silvetti
Key Grip Sebastian Dellapaulera
Production Design Lorena Llaneza
Wardrobe Patricia Conta
HMU Alejandra Collivadino
The live action scenes were filmed in Buenes Aires, Argentina and directed by Daniel Fries. According to Moth, "Our biggest challenge was blending live-action into this world, which we achieved by shooting the characters on a white back drop which was then replaced by a simplified version of our 2D backgrounds. Using graphic, animated shadows and props helped them sit in this animated scene and feel part of the aesthetic."
Moth is a multi-award-winning animation studio formed by Daniel Chester, Dave Prosser, and Marie-Margaux Tsakiri-Scanatovits.
Since collectively graduating from the Royal College of Art, they have quickly become renowned for their perceptive, emotive storytelling. Whether it’s examining the looming threat of artificial intelligence, the effects of rainforest deforestation, or the plight of refugees, their colorful, hand-drawn animation style and narrative cadence possess maturity and profundity.
Their projects have been screened and awarded in festivals worldwide, including a BAFTA nomination for Matter Fisher in 2011, a British Animation Award for HIAS: For the Refugee in 2016, a D&AD Graphite pencil, and Annecy Crystal Award for their New York Times piece Modern Love: A Kiss, Deferred in 2016, as well as an ADC Young Gun Award and a YCN Professional Award for their greater portfolio of work.