This internal motion exploration initiative started with dichotomies: geometric vs organic, blurred vs sharp, playful vs elevated. "I wanted to start with 2 styles that don't work together. As we played, we were able to create a cool, new language in a natural way." – Hornet Creative Director Itay Tevel.
"We wanted the color palette to give a playful, joyful, happy mood. But when we started adding playful shapes, it started to feel childish. We added darker colors, eyeless smiley faces that felt modern and cool."
Creative Director Itay Tevel