Our film series Obsessed is the result of nearly half a year's worth of work and strategic thinking by Creative Director, Itay Tevel. Itay proposed Obsessed as an opportunity to explore Hornet’s breadth of motion techniques that are both classic and current, showcasing our talents in innovative motion design. He conceived of this series of videos to add a new perspective to the Hornet brand, as a campaign that allowed us to speak to what we care about and what excites us within the world of motion design.