MOTION & ANIMATION
Through dynamic motion and iridescent fabric animation, the designs boldly celebrate emerging talent in the places where many of these artists (and their fans) call home.
Made in collaboration with Spotify’s in-house creative team, Hornet Director Sam Mason & Motion Lead Itay Tevel teamed up to create 4 out-of-home digital placements to promote the 8 Grammy Nominees for Best New Artists 2021. The designs were featured in Times Square in NYC and at the Marriott in Downtown LA. Our team helped bring the typography to CG life.
Through dynamic motion and iridescent fabric animation, the designs boldly celebrate emerging talent in the places where many of these artists (and their fans) call home.
Each OOO screen featured several 15 second spots for different artists, each one using different compositions and motion.
