As DDB's revolutionary founder Bill Bernbach used to say, “Memorable never emerged from a formula.” In other words, bringing unexpected thinking is in their DNA. That's why they came to Hornet to help collaborate on a series of unexpectedly awesome animated idents. The brief from DDB was devilishly fun: “Must be awesome, don’t get us sued.” From there, we put together a team of artists and designers to create the clips. Four idents were ultimately selected to debut at the DDB Global Network event and then live on the DDB website.
