As DDB's revolutionary founder Bill Bernbach used to say, “Memorable never emerged from a formula.” In other words, bringing unexpected thinking is in their DNA. That's why they came to Hornet to help collaborate on a series of unexpectedly awesome animated idents. The brief from DDB was devilishly fun: “Must be awesome, don’t get us sued.” From there, we put together a team of artists and designers to create the clips. Four idents were ultimately selected to debut at the DDB Global Network event and then live on the DDB website.
Directors George Smaragdis, Seongjin Yoon, Cesar Pelizer, Eric Lane, Alma Kim, Laney Lai, Itay Tevel