3 BRANDS, 1 CONSISTENT MOTION LANGUAGE
The common thread we identified across MTV, CMT, and VH1 was a sense of energy, passion, and spirit. These key words defined the look and feel.
MTV. CMT. VH1. Each of these iconic brands has a unique look and feel. Viacom asked Hornet Director Vucko to help unify these brands through animation. The task? Conceptualize and animate the brand logo and mantra. The challenge? Build a motion language that has impact, whether elements play individually or together.
The common thread we identified across MTV, CMT, and VH1 was a sense of energy, passion, and spirit. These key words defined the look and feel.
