Much of the population suffers from using ISP’s that provide unreliable internet speeds and confusing contracts. Ziply wanted to get the word out that things are about to change - Internet service that moves at the speed of light. Hornet Director Vucko created a fast & nimble animation language to match.
To tackle this from an animation perspective, Vucko created a motion system that focused on a circle. A form that has limitless representations: A silhouette of an object, a portal, an identity with personality.
Ziply is fast, after all. It's nimble and light and doesn't take itself too seriously. The pace and characteristic of the animation language follows suit. Curiosity, discovering hidden objects and transporting us to different worlds.
