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March 2020
Stay safe, wash your hands, and be conscientious.
MAR 17
Stay safe, wash your hands, and be conscientious.

In these uncertain times, we are fully focused on doing all we can to serve and support our team, our clients, and the industry at large. We’ve already taken extra precautions to ensure a safe and productive work-from-home environment for our team, both for their safety and the broader community they might come in contact with. This way our workflow can continue uninterrupted for our clients while doing all we can to flatten the curve.

We are also continuing to monitor updates on COVID-19 and are prepared to react in keeping with the CDC’s recommendations. But perhaps the best thing we can do right now is to keep our heads up - and also put our heads down. In other words, we must remain optimistic while continuing to do and deliver good work. Because doing so will bring us together and make us stronger once these troubling times pass.

Stay safe, wash your hands, and be conscientious.

All of our best,
Hornet

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Andy Baker's "Seamless" & Natalie Labarre's "Me Too" Shortlisted
MAR 5, SHOTS 2020 AWARDS
Andy Baker's "Seamless" & Natalie Labarre's "Me Too" Shortlisted
ON INSTAGRAM
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February 2020
Everything You Need To Know About The It Bag
FEB 12, FASHION
Everything You Need To Know About The It Bag

Words from Vogue Magazine: "Sit down: Class is in session, and Hamish Bowles, Vogue’s international editor at large, is on hand to tell you everything you need to know about the It bag phenomenon that kicked off in the 1990s, the decade that keeps on giving."

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January 2020
Celebrating a Quartet of Promotions at Hornet
JAN 30, PROMOTIONS
Celebrating a Quartet of Promotions at Hornet

Hornet, the multidisciplinary production studio with two decades of experience producing award-winning work, announced today a string of promotions throughout the organization.

Collectively, the four individuals in line for promotion have worked with Hornet for over thirty years. Individually, each person brings with them a quiver of diverse skill sets, a wealth of expertise, and the type of hunger and drive, mixed with affability and love for what they do, that has become emblematic of the Hornet team over the years.

In Managing Partner Michael Feder's words, "We’re excited to kick off the new year with a series of promotions that are really about empowering a group of wonderfully talented team members who’ve been at the core of Hornet’s evolution over the years."

The promotions are as follows:

Kristin Labriola has been promoted to Head of Creative Development, a new role within the Hornet studio. For 8 years, Kristin has operated as the Development Producer at Hornet, where she developed the creative strategy behind Hornet’s commercial pitch process, managed this process logistically and creatively from beginning to end, and helped with director outreach and the continued fosterment of Hornet’s director roster. Michael Feder says, “Kristin has grown to become an invaluable creative voice within Hornet, and she will work with Hana [Managing Director], Greg [Managing Partner], and myself to ensure that the decisions we make, as we grow, lead to the best creative outcome.”

Cathy Kwan has been promoted to Executive Producer. Cathy has been with Hornet for close to a decade. A people person by heart, she is a veteran of the production world. Prior to Hornet, she worked in long-form television production for children’s programming, managing relationships with animation studios and seeing to all phases of production. Her role as Senior Producer at Hornet has seen her work with a number of big clients, including ongoing campaigns with Facebook. As she moves into her EP role, Cathy will bid and produce jobs along with a more concentrated emphasis on further developing Hornet’s client relationships at Hornet.

Marty Geren has been promoted to Senior Producer. Marty has been with Hornet for the last 10 years, the first half of which as a CG Lead before becoming a Producer. As Marty moved into his role as a Producer, his extensive background in CG modeling, lighting, texturing, and rendering made him the perfect liaison between art and production at Hornet. For 9 years, Marty has led the McDonald’s campaign with Leo Burnett London, one of Hornet’s longest relationships. (He also happened to be a McDonald’s breakfast manager back in high school, so it’s been a very long, full circle relationship, indeed!)

Dez Stavracos has been promoted to Senior Producer. With a strong background in 2D animation and 6 years as a producer at Hornet, Dez’s journey to Senior Producer has been eclectic and interesting. After studying traditional animation at the School of Visual Arts in New York, he worked for 3 years as a producer for renowned animator & filmmaker Bill Plympton. Dez's experience with longform 2D animation—his first "true love"—has made him an invaluable contributor to the 2D department at Hornet. Moving forward, he will continue to produce with an added focus on nurturing and developing the 2D team.

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New Year, New Website
JAN 21
New Year, New Website

Hello, and welcome to a new year, a new decade, and a new way to engage with your good friends at Hornet. That’s right: We’re thrilled to announce we’re starting off the Roaring Twenty-Twenties with a brand new, freshly redesigned website.

The decision to redesign was born out of a desire to showcase more of our process here at Hornet. Final films are usually the only things people see. While the final films produced at Hornet are always of the highest order (if we do say so ourselves), it’s the stuff that goes into making them where the fun, creative magic and unfettered ingenuity takes place. Rather than withholding that magic for only us to see, we wanted to let people in on things like how many x-acto blades were used to create a city of cardboard or how we rigged a slice of pizza to row a boat or how we’ve worked continuously with one particular brand since the days when Blockbuster video stores were still a thing.

With the new layout, we’re providing more of a behind-the-scenes peek into the journey from concept to final delivery, complete with all of the exciting, exhausting, and exhaustive endeavor that goes into it.

Of course, none of this website redesign would have been possible without the help of our close friends at Hugo and Marie. Endless thanks and praise to them for their keen eye for design and their tireless ability to tackle every question and concern we sent their way!

Finally, a few housekeeping items: Our new URL is now https://hellohornet.com. Please note that our email addresses and social media handles have also changed accordingly to @hellohornet.

We hope you love the new site as much as we do. As always, we’d love to hear from you!
Hana & Michael

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December 2019
It's the Most Wonderful Time of the Year
DEC 12, HOLIDAYS
It's the Most Wonderful Time of the Year

We are pleased to share with you a roundup of our latest holiday work. From wrapping paper worlds to lovable CG characters, below are three spots full of festive cheer that we’re excited to deck your inbox halls with. Fa-la-la-la-la, la-la-la-la.

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DEC 2, NEW WORK
Hornet and Honda Unwrap the Joy of Holidays

For the 2019 “Happy Honda Days” sales event, Honda and RPA teamed up with Hornet to create a holiday spot that would steer away from a typical CG job, and instead, cruise toward a more textured, tactile, altogether new world—one that would be constructed with the most iconic of holiday materials (wrapping paper) and conveyed with an appealing mix of stop motion and CG animation.

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November 2019
NOV 21, NEW WORK
Leukemia & Lymphoma Society (LLS)

In May 2019, the Leukemia & Lymphoma Society (LLS) and creative agency Oberland approached Hornet to create a 45-second spot detailing how LLS can help people come to terms with the ugly, earth-shattering news of a cancer diagnosis. LLS is the largest nonprofit dedicated to creating a world without blood cancers. Since 1949, they’ve invested nearly $1.3 billion in groundbreaking research and also provided patient support to thousands of people, guiding them to a wide array of education and support services.

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César Gives Kroger a "Fresh" New Look
NOV 14, NEW WORK
César Gives Kroger a "Fresh" New Look

Kroger—the largest supermarket chain in the U.S.—recently enlisted the expertise of DDB and Hornet to aid in a massive company rebrand. In addition to the launch of a new logo, new tagline, and new brand messaging centered around fresh, affordable food for all, Kroger wanted to create an overall look and feel that would be completely ownable and original.

So, they turned to the talents of Hornet director César Pelizer. Put simply, the Brazilian-born, London-based director has a style that’s about as original as it gets—as original, you could say, as the original grocery store Mr. Barney Kroger opened in downtown Cincinnati back in 1883.

Kroger has come a long way since 1883. (To be fair, plenty of things have come a long way since the Victorian era. But that’s beside the point!) Kroger, today, is HUGE. It’s the second-largest general retailer in the US, 4th largest in the world, and the 17th biggest company on the Forbes 500 list. Nine million people shop at Kroger each day across 2,800 stores in 35 states. It makes sense, then, that Kroger wanted their rebrand launch to have a comparably sizable splash.

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October 2019
Hornet Elevates Hana Shimizu to Managing Director and Welcomes Alex Unick As New EP
OCT 29, ANNOUNEMENT
Hornet Elevates Hana Shimizu to Managing Director and Welcomes Alex Unick As New EP

NYC based mixed media production company, Hornet, announced today that Hana Shimizu will be promoted to Managing Director / Executive Producer, and Alex Unick will join as a full-time Executive Producer.

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OCT 9, INSTAGRAM
20K on INSTAGRAM!
Andrew Myers' 17 Small Ideas WINS in Ciclope Festival
OCT 5, AWARDS
Andrew Myers' 17 Small Ideas WINS in Ciclope Festival
Natalie Labarre's Me Too also Shortlisted
OCT 4, AWARDS
Natalie Labarre's Me Too also Shortlisted
For Intel and Andrew Myers, Everything Matters
OCT 1, NEW WORK
For Intel and Andrew Myers, Everything Matters

“It’s the smallest things that make the biggest difference.” That’s the message behind Intel’s latest campaign Everything Matters. But it could just as easily be the tagline for the work Hornet director Andrew Myers consistently delivers. Because just as Intel vision technology gives customers very clear insights into smaller parts of their business processes that affect the greater whole, Andrew has a profound—and inverse—knack for paring down the greater whole into smaller, more digestible parts. His directorial decisions help viewers refocus their gaze to see things through a more illuminating lens.

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September 2019
"Me Too" Selected for world Panorama
SEP 15, AWARDS
"Me Too" Selected for world Panorama
Andy Baker & Vans Kickoff Custom Cuture
SEP 12, NEW WORK
Andy Baker & Vans Kickoff Custom Cuture

What happens when all these folks converge in a room... a room in Morning Breath’s Brooklyn studio, let’s say? You get a campaign that’s the complete antithesis to “standard.”

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Imaginary Friends WINS GOLD
SEP 1, AWARDS
Imaginary Friends WINS GOLD
ON INSTAGRAM
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August 2019
Hornet has a Tumblr page of  Original Animations featured on IG
AUG 11, WORK ANNOUNCEMENT
Hornet has a Tumblr page of Original Animations featured on IG
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July 2019
Hornet & Amazon Celebrate Prime Day for the 4th Year Running
JUL 15, NEW WORK
Hornet & Amazon Celebrate Prime Day for the 4th Year Running

July 15th marks the kick-off of Amazon’s fifth ever Prime Day. It also happens to be the fourth time Amazon has chosen Hornet director Peter Sluszka as the creative architect behind their biggest day of the year. So, you could say Peter knows a thing, or four, about the importance of Prime Day.

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Travel to the Future with Andrew Myers Visible's
JUL 15, NEW WORK
Travel to the Future with Andrew Myers Visible's

At a time when ride-sharing, food-delivery, and even match-making can be done from your phone, it seems odd that you can’t, you know, use a phone service…on your phone. That’s Visible’s POV—and what served as the basis for their first campaign with Brooklyn-based agency Madwell and Hornet director Andrew Myers.

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Hornet Shortlisted at the Ottawa International Animation Festival
JUL 11, AWARDS
Hornet Shortlisted at the Ottawa International Animation Festival

Me Too “Daniela” has been selected for the World Panorama at the 2019 Ottawa International Animation Festival.

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Hornet & Leo Burnett UK: The Journey Continues
JUL 6, WORK ANNOUNCEMENT
Hornet & Leo Burnett UK: The Journey Continues

Hornet director Peter Sluszka has created another magical moment with the newest film Cucumber for the McDonald's Happy Meals campaign out of Leo Burnett UK. Starting over a decade ago, Hornet and Leo Burnett UK, with Sluszka at the helm, have worked together to create beautifully art directed and playful films most recently starring a few mischievous box characters called the Happys (the Happy Meal boxes brought to life).

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June 2019
Andy Baker Takes Mtn Dew on a cross-country Roller Coaster
JUN 4, NEW WORK
Andy Baker Takes Mtn Dew on a cross-country Roller Coaster

How dew you sum up the ridiculous diversity of America in 15-seconds?

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Relax into Summer with Headspace
JUN 4, WORK ANNOUNCEMENT
Relax into Summer with Headspace

Headspace approached Moth once again to create some new content for the promotion of Sleep, a place for restless sleepers to find meditation and music within their app. They produced a hero :60 film and six :15 spots starring a cast of characters all wanting a good night's sleep.

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