Hornet directors Yves Geleyn and Dan & Jason paired up to help launch this campaign for the National Society for the Prevention of Cruelty to Children (NSPCC), Britain's leading children's charity fighting to end child abuse. The cautionary spots tell two different stories of how social media can influence and affect children, and unfortunately, how it can sometimes harm them.
Since its release, the campaign has taken home multiple awards and accolades from top industry shows such as the Campaign BIG Awards, the Kinsale Sharks, the New Yrork Art Directors Club, APA, Creative Review, Campaign Magazine and The One Show to only name a few. Most notably, the "Share Aware" campaign also took the Jury Prize in the Commissioned Film category at the 2015 Annecy Awards.
The NSPCC acts on behalf of all children through inspirational, approachable, genuine and bold messages with the aim of preventing abuse, support parents and offering resources. Every childhood is worth fighting for.