Hornet Director Peter Sluszka came together with Y&R on this artful PSA for Dell and the United Nations #EntrepreneursUNite movement, demonstrating the importance of what can happen when individuals are provided with the right resources and support that they need.
A nice change from Sluszka’s typical wheelhouse of work, the paper craft spot combines live action and stop motion in a skillful way that not only illustrates the UN’s message but promotes an earnest call to action from viewers.
Peter Sluszka is an award-winning director with strong roots in stop motion and over 20 years of perfecting his craft. Not only has his work garnered plenty of accolades—including screenings at Annecy, the Annies, the Clio Awards, and even a Wood Pencil at D&AD—but he continues to push boundaries to the most delightful dimensions in everything he does. It also helps that he’s gleaned a thing or two from his time working alongside the legendary Michel Gondry.
Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.
Having directed original content animation, commercial productions, music videos, television series, and feature films, Peter's portfolio is brimming with live-action, CG, and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn, and (literally) tons of clay.