Hornet Director Peter Sluszka came together with Y&R on this artful PSA for Dell and the United Nations #EntrepreneursUNite movement, demonstrating the importance of what can happen when individuals are provided with the right resources and support that they need.
A nice change from Sluszka’s typical wheelhouse of work, the paper craft spot combines live action and stop motion in a skillful way that not only illustrates the UN’s message but promotes an earnest call to action from viewers.
Peter Sluszka, winner of various awards and accolades, may be the most calm and patient director in the business. With strong roots in stop motion, it’s easy to understand why. It also helps that he's gleaned a thing or two from his time working alongside the legendary Michel Gondry.
Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.
Having directed original content animation, commercial productions, music videos, television series, and feature films, Peter's portfolio is brimming with live action, CG, and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn and (literally) tons of clay.