In this spot for Dunkin', Hornet Director Peter Sluszka teamed up with our friends at BBDO New York, to create a series of stop-motion ads showcasing life inside the National Hockey League (NHL) bubble. With deft humor, a nostalgic throwback to table hockey games, and celebrity talent featuring NHL stars David Pastrňák of the Boston Bruins and T.J. Oshie of the Washington Capitals, Sluszka has scored a hat-trick in these spots. Since this was Dunkin's first-ever stop-motion work, we also went to great lengths to make the players come to life—developing nearly two dozen different, hand-painted heads for both Pastrňák and Oshie to bring their personal characteristics and facial expressions to life and taking 6-8 hours per shot.
