CONCEPT & STORY
From the beginning, the agency's concept was crystal clear: a cockerel gets such a great night's rest in an eve sleep mattress that he belts out a prog-rock song from the 70’s, which sends the entire barnyard into a yodeling ruckus. The script, however, was a little less defined—and precisely where Peter had a ton of fun & creative freedom finding the right blend of story progression and comedic beats along the way. The result is a spot with a quirky setup followed by a theatrical thrust, where our hero rooster kicks down barn doors, weaves through cow udders, inspires a flock of freshly-hatched chicks, and leads a choir of fellow fowl in a sing-and-dance number atop a giant haybale ziggurat. It's weird, wacky, and totally wonderful.
