For over a decade, Hornet has worked with Leo Burnett London and McDonald’s to create UK and Ireland Happy Meal campaigns. Director Peter Sluszka, himself, has been at the helm of over 100 films within this time frame. Along the way, he collaborated with client and agency to develop the CG character known as "Happy"—an anthropomorphized representation of the Happy Meal box itself. Film to film, "Happy" interacts with a range of characters with their own intellectual properties—from Angry Birds to the Smurfs—in order to promote the McDonald's brand and Happy Meal product in conjunction with whatever blockbuster films or promotional events were trending at the time. All in all, the "Happy" campaigns are always fun, full of surprises, and effective for audiences young and young at heart.
Director Peter Sluszka
Agency Leo Burnett London
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Hana Shimizu
Production Supervisor Dez Stavracos
Senior Producer Marty Geren
Senior Editor Anita Chao
Editor Minseok Kim
Peter Sluszka is an award-winning director with strong roots in stop motion and over 20 years of perfecting his craft. Not only has his work garnered plenty of accolades—including screenings at Annecy, the Annies, the Clio Awards, and even a Wood Pencil at D&AD—but he continues to push boundaries to the most delightful dimensions in everything he does. It also helps that he’s gleaned a thing or two from his time working alongside the legendary Michel Gondry.
Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.
Having directed original content animation, commercial productions, music videos, television series, and feature films, Peter's portfolio is brimming with live-action, CG, and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn, and (literally) tons of clay.