To encourage children to read more, McDonald's and Leo Burnett London chose to include books from legendary writer Roald Dahl in the Happy Meal boxes. So, they continued their longstanding relationship with Hornet director Peter Sluszka to create a handful of spots that would promote the campaign in the image of Dahl's one-of-a-kind worlds. In this particular spot, we follow an adventurous girl who encounters a series of "incredible creatures" that bring her along on their "amazing adventures." Bookending this sweet 2D watercolor journey are the famous 3D 'Happy' characters who show children just how fun and adventurous the imagination can be.
Director Peter Sluzska
Agency Leo Burnett UK
Production Co Hornet
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labirola
Producer Marty Geren
Senior Editor Anita Chao
Storyboard Artist Felicie Haymoz
Lead 2D Animator Mike Luzzi
2D Animators Nividita Sekar, Mark Pecoraro, Yanise Cabrera
Background/Character Designer Felicie Haymoz
Lead CG Richard Kim
Modeling/Texturering Sylvia Apostol, Richard Kim, Stacie Plassche
CG Layout Artists Sylvia Apostol, Richard Kim
Pre-Viz Anthony Travieso
Rigger Michael Altman
Lighting/Rendering Stacie Plassche, Richard Kim
Compositors Zack Williams, Stacie Plassche, Richard Kim
Camera Anthony Travieso
3D Animator Anthony Travieso
Agency Leo Burnett UK
Agency Creative Director Peter Heyes
Agency Creatives Elin Jarlstrom
Agency Account Director Steph Bates
Agency Account Manager Blake Field
Agency Producer Bruce Macrae
Music Super Music Studio
Sound Design Soho Sq Studios
Peter Sluszka is an award-winning director with strong roots in stop motion and over 20 years of perfecting his craft. Not only has his work garnered plenty of accolades—including screenings at Annecy, the Annies, the Clio Awards, and even a Wood Pencil at D&AD—but he continues to push boundaries to the most delightful dimensions in everything he does. It also helps that he’s gleaned a thing or two from his time working alongside the legendary Michel Gondry.
Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.
Having directed original content animation, commercial productions, music videos, television series, and feature films, Peter's portfolio is brimming with live-action, CG, and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn, and (literally) tons of clay.