Peter Sluszka via Leo Burnett London celebrates Special K's first recipe change in over 30 years. Laced together with impeccable design and sensitivity, Peter uses the meticulous art of origami (a favorite of objects to animate) in this stop-motion piece. Butterflies, birds and the famous Special K red dress girl (recreated in paper) take form through intricate folds, creases and pleats to symbolize Special K's transformation.
Nearly every little fold of origami and papercraft was brought to life in-camera at Hornet's shooting stage in Brooklyn. To get a sense of all the subtle details that went into this spot, be sure to watch the making of video.
Production Companies Hornet/Blinkink
Director Peter Sluszka
Executive Producer Jan Stebbins
Producer Zack Kortright
Line Producer Joel Kretschman
Editor Anita Chao
Art Director Mandy Smith
Director of Photography Ivan Abel
Lead Compositors Peter Fink, John Harrison
Compositors Adam Yost, Yussef Cole
Roto Artists Ted Wiggins, Rafael Mayrhofer
Storyboard Artist Carlos Ancalmo
Motion Control Operator Richard Coppola
Gaffer Michael Yetter
Best Boy Electric Casey Wooden
3rd Electric Jarod Kloiber
Key Grip Matt Walker
Best Boy Grip Matt Cryan, Brian Yost
3rd Grip Bob Blankmeir
Animators Hayley Morris, Matt Somma, Kevin Coyle
Fabricators Connie Chan, Ben Kress, Ben Friesen, Peter Erickson, Junko Shimzu, Michaela Olsen
Art Deptartment Assistant Kevin Coyle
Food Stylist Elizabeth Bell
Food Stylist Assistant Mireya Acierto, Brett Regot
Production Assistant Tim Kuhl, Eric Duke, Rafael Mayrhofer
1st AC Nate Spengler
Phantom Tech Mark Sashara
Advertising Agency Leo Burnett
Creative Director Karen Reed and Natasha Ali
Executive Creative Director Mylene Pollock
Copywriter Liam Bushby and Alison Stevens
Art Director Liam Bushby and Alison Stevens
Account Team Carly Pritchard, Dominique Gomes, Sofia Sarkar
Project Manager Gaynor Goldring
Planner (Creative Agency) Olivia Heywood and Charlie Kirkbride
Agency Producer Serena Schellenberg
Peter Sluszka is an award-winning director with strong roots in stop motion and over 20 years of perfecting his craft. Not only has his work garnered plenty of accolades—including screenings at Annecy, the Annies, the Clio Awards, and even a Wood Pencil at D&AD—but he continues to push boundaries to the most delightful dimensions in everything he does. It also helps that he’s gleaned a thing or two from his time working alongside the legendary Michel Gondry.
Peter is a skilled mixed-media director, but above all, he is a clever designer and a fabrication whiz. It's not uncommon to find him fully immersed in a project and getting his hands dirty with set design, fabrication, or even animation.
Having directed original content animation, commercial productions, music videos, television series, and feature films, Peter's portfolio is brimming with live-action, CG, and stop-motion feats. He’s manipulated everything from traditional foam latex puppets to meat, origami, snow, yarn, and (literally) tons of clay.