Parabella's Mikey Please and Dan Ojari created this tasteful story for Twinings Tea, taking viewers on a enchanting adventure from the first refreshing sip of the morning to the final, savory drop.
Inspired by the Golden Era of musicals and multi-plane animation techniques (pioneered by Walt Disney in the 1930s), the spot mixes charming CG with a pinch of pointillism and a nod to David Hockney, creating this feel-good world of Twinings in motion.
Parabella shot 3D models on layered planes, creating a captivating sense of depth and perspective. Using 100,000 tea tags and 50 different paper folding styles, the pair also animated the female hero frame by frame, all in-camera.
