Each food character was given fun and careful consideration. This character development maybe wasn't explicitly evident in the spot, but it added a nuanced layer to the characters and their movements that made each scene feel filled out. For example, "Pizza is a big man who loves to work out. He has broad crust shoulders and is slightly obsessed with his own body. At the same time he is sensitive and a big softy at heart, always suggesting cute things to do - like rowing on a lake at moonlight. A bit too simple for Milk’s liking but she enjoys the attention and looking at his big pepperoni pecks."