“So much of parents’ fear around social media use comes from this fear that their kids’ lives will be ruined forever,” says Ana Homayoun in the latest episode of "Home School", The Atlantic’s animated video series about parenting. Homayoun, the author of Social Media Wellness, explains why this fear is mostly unfounded—and reveals the empowering alternative to restricting or monitoring children’s use of social media and technology. Yukai's artwork delivers an understated knockout punch. The illustrations are elegant and soothing, with bold but muted colors. The animations carry the story with movements that are sometimes symbolic, sometimes literal, but always supportive of the narrator's message. There's a fluidity to the film that transforms it from simple tutorial to artful storytelling. Even non-parents and non-users of social media will find something meaningful in it.
Yukai Du is a Chinese-born illustrator and animation director based in the UK. Since graduating from Central Saint Martins London in 2014, she has been exploring and establishing her work in both still and moving images with her unique style. Yukai's inspiration for her work lies somewhere in the dichotomy of Impressionism—the dash of lines and layering of dots to create a surface—combined with her love for the simplistic and geometric structures of Brutalism.
After university at Guang Zhou Academy of Fine Arts, Yukai moved to London to attend Central Saint Marks. It was in London that she began to play with color in her work. She found it revelatory that in China her work was primarily black & white with hints of yellow, but her thesis short film Way Out was the first time color was introduced. Today, her bold use of eye-catching color is one of the most defining aspects of her work.
Yukai's ability to look within, recalibrate, and reset to really get to the core of her craft is what propels her work. Yukai's clients include Adobe, Apple, WeTransfer, LUSH, the New Yorker, TED Talks, Yora, and more. She has received a number of international awards such as 3X3 Illustration Best of Show (Student Show), Adobe Design Award Honourable Mention, and a D&AD New Blood Wood Pencil.