Long gone are the days of shopping lists scribbled on the backs of crumpled napkins. In this in-app educational spot for Amazon, Hornet Director Yves Geleyn brings to visual life the voice-command shopping list. With geometric backgrounds, nuanced color palettes, and a real clarity of composition between the characters and their worlds, the design is lucid and legible. And the nuanced storytelling touches and subtle character developments transform Alexa from cold & robotic to warm & welcoming.
Director Yves Geleyn
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Producer Justine Webster
Editor Anita Chao
Production Coordinator Nora Zubizarreta
Storyboard Artist Maria Chou
Designers Diana Stoyanova; Emilie Muszczak
2D Animators Kathleen Gleeson; Josh Brennan; Sara Litzenberger; Aleksandra Krechman; Casey McDonald; Ciara Bresnahan
Lead Compositor Vanessa Appleby
Compositor Ted Wiggin
Sound Design, Composition, Final Mix Nick Torretta
VO Casting & Record Beatstreet
VO Artists Christina Rodriguez; Veronica Taylor
Creative Directors Annie Loye; Jessica Lester
Marketing Manager David Huynh
Senior Producer Kimberly McGregor
Yves Geleyn is a storyteller to his core. He possesses not just a wide range of creative styles and techniques, but also a profound devotion to exposing the small truths that make any story worth telling. For him, technique functions to support the story, not the other way around.
Luckily, Yves is a true master of both. He has a giant toolbox of techniques, but his innate instinct for unearthing the finer details is what makes his work so powerful.
Maybe it's because the details of his own story are so interesting in themselves. Yves was born to a German mother and a French father. His childhood was defined by a mosaic of moveable homes and travels, growing up in Britain, France, Germany, plus adventures around the world. His world was an empty canvas, where he was able to funnel his curiosity—arguably Yves' most defining personality trait—into whatever inkblot-shape his passions du jour led him to. He attended rugby school. He attended culinary school. Eventually, he discovered the world of graphic design and motion graphics and fine art.
Yves is a self-admitted perfectionist. From start to finish, he’s hands-on. By intimately knowing everything possible about a subject matter, he’s able to create an almost subterranean story below the main narrative—something not everyone can see at first, but that they can feel in the finished work. And the finished work has a simple, sweet, timeless quality - like poetry.
Over the years, Yves has directed numerous short films and commercial campaigns that have earned him industry awards and major international recognition. His work Monster in the Closet explored the subject of safe gun storage with a powerful and haunting story. His 2014 holiday spot for UK retailer John Lewis, The Bear and The Hare, took the festival circuit by storm and still receives applause from all sides of the industry to this day. His 60-second spot for McDonald’s, Always Working, was aptly indicative of Yves’ quest for perfectionism; he and his team of fifty people spent 12 intensive weeks to bring the spot to life. The 2017 short for Cabrioni was a feel-good tale that showcased Yves’ ability to weave together multiple animation techniques. And his work for Frooti was a testament to his ability to create an entire story from scratch and turn it into a colorful universe all his own, yet relatable to all.