Director Yves Geleyn, along with Gotham Inc and Leo Burnett NYC, helped spread Chobani's holiday spirit with a short film called Snow Angels. Snow Angels tells a story about the importance of giving selflessly and believing in magical things. For both children and adults, the holiday season is a perfect time to renew one's belief in magic and wonder. Yves taps into this festive wonder with painted illustrations and character designs that utilize traditional children book illustration, animation, CG visual effects, and lighting. And staying true to the story, Yves made sure no snowflakes touched, even during the CG snow production.
Director Yves Geleyn
Agency Gotham Inc.
Executive Producer Michael Feder
Head of Production Greg Bedard
Producer Sang-Jin Bae
Storyboard Artist David Zung
Designer(s) Ben Plouffe, Kimberly Dulaney
Lead Animator/Compositor Mark Pecoraro
Animator/Compositor Joe Andriola
Animator/Compositor Keelmy Carlo
CG Artist Erwin Riau
Visual Effects Artist Yussef Cole
Editor R.J. Glass
Agency Gotham Inc.
Chief Creative Officer Marty Orzio
Copywriter(s) Stephen Lundberg, Dave O'Hare
Art Director Natalie Chambers
Producer Matt Nowak
Head of Content Production Letitia Jacobs
Business Manager Lisa Rimmer
Yves Geleyn is a storyteller to his core. He possesses not just a wide range of creative styles and techniques, but also a profound devotion to exposing the small truths that make any story worth telling. For him, technique functions to support the story, not the other way around.
Luckily, Yves is a true master of both. He has a giant toolbox of techniques, but his innate instinct for unearthing the finer details is what makes his work so powerful.
Maybe it's because the details of his own story are so interesting in themselves. Yves was born to a German mother and a French father. His childhood was defined by a mosaic of moveable homes and travels, growing up in Britain, France, Germany, plus adventures around the world. His world was an empty canvas, where he was able to funnel his curiosity—arguably Yves' most defining personality trait—into whatever inkblot-shape his passions du jour led him to. He attended rugby school. He attended culinary school. Eventually, he discovered the world of graphic design and motion graphics and fine art.
Yves is a self-admitted perfectionist. From start to finish, he’s hands-on. By intimately knowing everything possible about a subject matter, he’s able to create an almost subterranean story below the main narrative—something not everyone can see at first, but that they can feel in the finished work. And the finished work has a simple, sweet, timeless quality - like poetry.
Over the years, Yves has directed numerous short films and commercial campaigns that have earned him industry awards and major international recognition. His work Monster in the Closet explored the subject of safe gun storage with a powerful and haunting story. His 2014 holiday spot for UK retailer John Lewis, The Bear and The Hare, took the festival circuit by storm and still receives applause from all sides of the industry to this day. His 60-second spot for McDonald’s, Always Working, was aptly indicative of Yves’ quest for perfectionism; he and his team of fifty people spent 12 intensive weeks to bring the spot to life. The 2017 short for Cabrioni was a feel-good tale that showcased Yves’ ability to weave together multiple animation techniques. And his work for Frooti was a testament to his ability to create an entire story from scratch and turn it into a colorful universe all his own, yet relatable to all.