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Director Andy Baker collaborated with the British music group Easy Life to create a music video for the opening debut album track, "A Message to Myself." True to Andy's distinctive style, the video has vibrant 2D characters, lush animations, an effortlessly 'cool' aesthetics, and an underlying moral depth that quietly but profoundly resonates. Employing the metaphor of a fishbowl symbolizing burnout, Andy addresses the topic of mental health with an uplifting narrative that seamlessly aligns with the empowering lyrics urging self-affirmation: "there's nobody else who can do you like you can do."
In the current context where mental well-being is of paramount importance, this collaboration strives to contribute, even a little, to breaking down the societal barriers around discussing mental health. The video, mirroring the song's supportive message, sends out a positive and relatable affirmation to those in need. "A Message to Myself" extends beyond an individual narrative; it's a collective message, beautifully emphasized by Andy's animation through its palpable positivity and universal resonance.
Director Andy Baker
Agency Island Records
Executive Producer Lucia Davies
Written by Andy Baker
Produced by Andy Baker Studio
Full production credits
Storyboard Artist Andy Baker
Character Designer Andy Baker
Background Design Andy Baker, Guy Field
Background Design Assistance Mica Warren
Background Painting Andy Baker, Guy Field
Lead Animators Hozen Britto, Frankie Swan
Animators Bishoy Gendi, Yino Huan, Andy Baker
Colour & Clean-up Animators Qiao Joe Cheng, Freddie Griffiths, Jamie Hobbs, Ned Mackness, Ed Smith
Animation Intern Felix Alteus
Compositor Linus Kraemer, Andy Baker
Compositor Titles Tim Marriott
Title Design Charlie Drinkwater
Track Easy Life ‘A Message To Myself’
Sound Design Father
"The track takes you on such an amazing emotional rollercoaster, I wanted the animation to match this and the positive feeling it leaves you with. We also wanted the film to talk about mental health in more open and realistic ways, as it was something I had been struggling with doing at the time."