New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
In Bee Grandinetti's film for Annovera, the focus is on destigmatizing a commonplace yet crucial topic for women worldwide: contraception. Addressing this significant aspect in an open, natural, and inviting manner was not only refreshing but essential. Bee's objective was to approach the subject with authenticity and an honest tone, shedding light on the real experiences of many women. Through straightforward text and stylish graphic design, she delivers a candid video highlighting a contraceptive vaginal ring product.
Traditionally, the pharmaceutical landscape is marked by a dull and sterile aesthetic. However, Bee introduces a welcome change by infusing vibrancy and graphic elements into the narrative. This departure from the norm reflects Bee's commitment to discussing women's health in a more approachable, positive, and friendly way.
Director Bee Grandinetti
Client Therapeutics MD
Production Co Hornet
Executive Producer Alex Unick
Head of Creative Development Kristin Labriola
Senior Producer Dez Stavracos
Editor Sam Stulin
Production Coordinator Nico Benenati
Storyboard Artist Bee Grandinetti, Kathleen Gleeson
Designers Bee Grandinetti, Sarah Beth Morgan, Linn Fritz, Esther Lalanne
Animators Bee Grandinetti, Sami Healy, Hyo Bin Kang, Mélanie Gohin, Chi Nguyen
Lead Compositor Bee Grandinetti
Agency McCann New York
Executive Creative Director Maru Kopelowicz
Creative Director Lucas Shanks
Creative Director Craig Bishop
Copywriter Emma Bhayani
Art Director Evan Kirby
Executive Design Director David Mashburn
Design Manager Elana Sasson
Design Director Ethan Buller
Designer Grace Schottelkotte
Designer Julie YuProducer Gabrielle Levy
Account Director Dana Markiewicz
Account Supervisor Christen Koribanics
Audio Decible
Engineer Tom Goldblatt
VO Artist Hilary Ives
Music Finger Music & Sound Design
Executive Producer Ewa Miller
Producer Jesse McFadden
So many women worry about contraception at some point in their lives. We're constantly struggling to find the solution that will work best for our own bodies and needs. But society has been feeding us all of these weird taboos connected to our bodies, which makes it really hard to have open conversations about incredibly basic and natural things. Vagina is a word that scares people and period blood is often portrayed as an alien, blue liquid in ads. We're tired of this and we need to normalize these conversations.
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