New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
In this second collaboration between Headspace and Moth, the challenge was to strike a delicate balance between lively character animation and the tranquil ambience essential for effective communication. Moth, the dreamweaver, explored relatable facial expressions with a touch of surrealism, steering clear of overt cartoonishness. The magic unfolded in the fusion of sleepy soundscapes and a broader, brighter Headspace palette, seamlessly transitioning from bustling, illuminated scenes to serene dreamscapes as the characters drifted into slumber.
The power of these vignettes lies in their subtlety. Character design dances with a delightful blend of soft expressions and gentle facial movements—a flicker of an open eye, a furrowed brow, a sigh of surrender. These nuanced gestures, rooted in the universal struggle to embrace sleep, effortlessly convey the Headspace message. The characters, with their understated charm, become relatable, endearing companions, illustrating that the path to dreamland is a shared human journey where simplicity speaks volumes.
Director Moth
Client Headspace
Designed Moth, Ping Mak, Chi He
Produced Moth
Animation Ben Ommundson, Hozen Britto and Moth
Compositing Victoria Jardine and Moth Studio
Music Ally Mobbs, Headspace
Sound Design Ally Mobbs
Client Headspace
Creatives Makenzie McNeill and Chris Martz
Creative Director William Fowler
Senior Producer Sara Leimbach
Production Year 2019