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A fantastical world created with Rube Goldberg logic and devices, Sam Mason, along with Guto Terni and Vinicius Costa, directed this surreal ride for Honda Civic at Roof Studio. Using over the top, absurdist logic, Sam wanted to turn the traditional car commercial on its head. Jumping from micro to macro, we move easily within the landscape that shifts seamlessly between CG environments and the live action car.
Director Sam Mason
Agency RPA
Client Honda
Creative Directors Guto Terni,Sam Mason,Vinicius Costa
Executive Producer Crystal Campbell
Producer Ryan Mack
Assistant Producer Amanda Penney
Director of Photography Bill Pope
Technical Lead Director Aaron Baker
Design Fred Palacio, Eric Pautz, Guto Terni, Vinicius Costa, Sam Mason
Additional Concept Design Painting Practice, Michal Lisowski
Storyboards Eric Pautz,David Zung,Fred Palacio
Modeling Todd Danielle, Anthony Patti, Gustavo Groppo, Vinicius Costa, Guto Terni, Sam Mason, Daniel P. Teixeira, Fred Palacio, Rafael Ghencev, Juliano dos Santos Araújo, Fellipe Beckman
Produced by Roof Studios
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