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Welcome to a world where the ordinary defies logic– where up is down, dark is light, and batteries charge themselves while in use. Through a series of surreal and imaginative vignettes, a dream-style narrative expertly showcases Lexus' innovative hybrid technology. A product of his time as Creative Director at ManvsMachine, Dan Marsh artfully subverts expectations and assumptions, offering a stylistic, optimistic, and fantastical glimpse into the profound sense of curiosity cultivated by Lexus through innovation.
Client Lexus
Agency The & Partnership
Director Dan Marsh
Production Company ManvsMachine / Friend
Executive Producer Luke Jacobs
Line Producer Richard Fenton
Director of Photography Alex Barber
Production Designer Laura Sabat
Editorial Final Cut
Editor Joe Guest
VFX Electric Theater Collective
VFX Supervisor Ryan Knowles