Taking inspiration from classic informational style illustration and dry British humour, these short films take users through a step-by-step guide into how to use Polaroid’s Now & Now+ cameras, with a playful injection of irony and in the camera’s signature colour palette.

Featured as a standalone hero How-To video for users to learn everything about using their camera, the film was broken down into fun Steps for in-store, online and social across all Polaroid key regions and languages.