New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
Blending 2D animation, CG, and live action, this spot supports the launch of Tetley's "Super Squash," a drink jam-packed with vitamins. The narrative is straightforward: a group of dim-witted, overly energetic 2D fruits undergo a transformation in a vitamizer, emerging as intelligent, cultured CG fruits with a penchant for string music and String Theory. The success of the spot lies in the humor, seamlessly oscillating between slapstick and dry wit. Driving this comedic harmony, rather than merely accompanying it, is the dynamic fusion of animation styles.
Director Dan & Jason
Agency Creature of London
Production Co Hornet
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Niki DiCesare
Editor Anita Chao
Production Coordinator Riley Spencer
Pre Production
Storyboard Artist Stephanie Dere, Mike Ricca
Color Artist Peter Nguyen
2D Character Designer Dan Abdo
CG Character Designer Tal Rachmin
CG Character Modeler Javier Leon
CG Environment Designers Eric Lane, Ivan Joy
Live Action
Line Producer Patrick Duguid
Production Supervisor Katie Keith
1st Assistant Director Robert Thorpe
Director of Photography Aadel Nodeh-Farahani
Focus Puller Jeremy Fusco
2nd Assistant Camera Rob Webster
Art Director Jack Kirby
Art Assistant Henry Collins
Liquid Specialist Ray Spencer
Gaffer Scott Heapy
BB Electric Simon Ingram
Electric Jonny Gaskell
Key Grip Tony Shults
DIT Matt Cole
Script Supervisor Jane Fryers
Video Playback Chaz Northam
Sound Nick Robertson
Makeup & Hair Niki Henry
Wardrobe Stylist Emma Lipop
2D
2D Lead Mike Luzzi
Lead Animator Sean Lattrell
Animator Sara Litzenberger, Sami Healy
3D
CG Lead Eric Lane
Compositor Lead Alex Dreiblatt
Modeler Eric Lane, Ivan Joy
Texturer Eric Lane, Christine Kim, Christine Ku
Pre-Viz Tyler Heckman
Rigger Michael Altman
Lighting & Rendering Eric Lane, Christine Kim, Christina Ku
Compositor Carl Mok
Animators Hee Jin Kim, Tyler Heckman
3D Generalist Garrett Norlin
VFX
VFX Supervisor Eric Lane
FX Artist Justin Maynard
Colorist Seth Ricart @RCO
Audio
Music Title Crush
Composer Benjamin Woodgates (also arranger of Mozart section)
Music Production Company SIREN @ Factory Ltd.
Music Publisher SIREN Publishing Ltd.
Sound Production Company Factory Studios
Sound Engineer Dan Beckwith
Actress Robyn Addison @Emptage Hallet
VO Artist Stephen Alan Yorke @ Yakety Yak
Agency
Head of TV Kate Taylor
Chief Creative Officer Ben Middleton
Chief Creative Officer Stu Outhwaite Noel
Creative Tori Fannon
Head of Account Management Jane Stephenson
Account Director Angus Golding
Account Manager Ellie Vincent
Production Assistant Charlotte Wickens
Client Tetley India, Tetley UK
