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Renaud's distinctive illustrative style takes center stage in an endearing embrace of the human connection of exchanging money. The spot effortlessly balances sophistication with cheerfulness, breathing life into a traditionally dry topic. As this spot's director, Renaud's task was to showcase emotion and character while connecting the film's vignettes with a harmonizing style and sense of shared experience.
Director Renaud Lavency
Client WhatsApp
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Cathy Kwan
Production Supervisor Dez Stavracos
Producer Sarah Kamaras
Senior Editor Anita Chao
Assistant Editor Hyeseung Kim, Minseok Kim
Pre ProductionStoryboard Artist Renaud Lavency
Character Designer Renaud Lavency
Environment Designer Renaud Lavency
2D
Director Renaud Lavency
2D Animators Thierno Bah, Jeejung G. Kim, Taik Lee, Jessica Milazzo, Niv Sekar
Compositors Simon Schu, Seongjin Yoon
Comp Prep Mitchell Blass
Sound (Director Version) Joe Miles // Sounds by Miles