New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
Join us as we traverse the nation with USPS's "Built for the Holidays" spot led by Hornet Director Yves Geleyn. This latest installment in the USPS's iconic tradition of holiday campaigns is a live action adventure (entirely made of USPS shipping boxes, envelopes and packing materials) that illustrates the dedication and innovation of the Postal Service, especially during the holiday season.
With a wealth of experience with miniatures, live action, and memorable holiday spots, Yves Geleyn turned to intricate holiday window displays as the inspiration for the look of the campaign. The set took cues from the topography and architecture found across the United States, and the use of actual USPS materials to make every mountain, road, and house automatically gave the spot an inherent charm. But the use of materials isn't the only easter egg- if you look closely (or click to pause) you'll find the Detroit mail ship, QR codes for USPS services like "Operation Santa", billboards made of stamps, and even the legendary USPS million mile award.
In addition to the live-action component, the campaign also includes a national direct mail initiative designed by our team that is set to reach every single home in America. It's a unique opportunity for us all to collectively be part of a shared celebration, no matter where we are.
Client USPS
Agency McCann Worldgroup
Production Co Hornet
Director Yves Geleyn
Art Director Natalie Labarre
Managing Partner Greg Bedard
Director of Production Karen Lawler
Head of Production Dez Stavracos
Head of Creative Development Kristin Labriola
Executive Producers Marty Geren, Jo Arghiris
Producer Cameron Lewis
Line Producer Joel Kretschman
Production Coordinator Ryann Rezza
Talent Coordinator Jon Chun
Print/DM
Designers Natalie Labarre, Jasmin Lai, Renaud Lavency, Christy Lundy, Sami Healy, Kaycee Nwakudu, Carlos Nieto, Claire Kho, Yves Geleyn
CG Lead Richard Kim
CG Modelers Leonstudio, Paul Kim, Mark Yagos, Alex Wergin
CG Lighters Alvin Bae, Jeremy Greenberg
Compositors Evan Schoonmaker, Tavet Gillson, Melissa Graff
Animators Hee Jin Kim
TVC
Storyboard Artist Maria Chou
CG Lead Richard Kim
Previs Artists Patrick Porter, Anthony Travieso
Senior Editor Anita Chao
Assistant Editors Cole Bannick, Minseok Kim
VFX Supervisor Evan Schoonmaker
Compositors Dhruv Shankar, Kyle Andal, Gerard Andal
Live Action/Fabrication
Line Producer Joel Kretschman
1st AD Rita Warkov
Director of Photography Toby Howell
1st AC Nathan Spengler
Motion Control Operator Anthony Jacques
Motion Control Tech Julio Lopez
VTR Operator Jose Segura
DIT Jordan Bramlett
Script Supervisor Anne De Wolf
Gaffer Michael Yetter, Chris Clarke
BB Electric Kelley Nesper
Key Grip Balz Biellmann
BB Grip Kevin Bacon, Bill Hilferty
Art Director Natalie Labarre, Tim McDonald
Fabricators Pete Erickson, Brian Haimes, Ben Kress, Tiffany Chan, Samantha Smith, Koren Harpaz, Dhruv Shankar, Yves Geleyn, Evan Schoonmaker
Production Assistants Tim Kuhl, Kristen Gonzalez, Madeline Coronato, Alan Diaz
Untitled
Real World Director Jillian Martin
Co-Owner / President Kristin Evans
Co-Owner / Executive Producer Jim Evans
Executive Producer / Head of Production Geoffrey Campbell
Producer Fern Martin
DP James Whitaker
Music JSM
Chief Creative Officer Joel Simon
Executive Producer Jeff Fiorello
Senior Producer Norm Felker
Senior Producer Andrew Manning
Producer Sharon Cha
Co-Composer Joel Simon
Co-Composer Marc Jacobs
USPS
Chief Customer & Marketing Officer Steven Monteith
VP of Marketing Sheila Holman
Executive Director of Customer Marketing Chris Karpenko
Director of Brand Shipping La Tonia Simmons
Senior Marketing Specialist Todd Poling
Director of Brand Mail Cecelia Winters
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