To support the launch of their inaugural 2019 Custom Culture campaign, Vans teamed up with iconic design studio Morning Breath and Hornet director Andy Baker to create a 60-second promo video. The animation was produced in Andy’s London studio over a 2 month period. It oozes a hip, trippy, psychedelic swirl of a vibe. The characters—with their hairy legs and eyeballs for heads and vinyl records for bodies—are totally weird and out-there. Layered upon this is a mix of tracks (hip-hop, reggae, and punk) that reflect some of the different subcultures and genres of the Vans universe. And underpinning all these brand pillars and the illustrative masterclass is a fun, simple story about a skateboarding sharpie with big dreams and a bigger imagination.
Director Andy Baker
Executive Producer Lucia Davies
Design Morning Breath, Inc.
Animators Frankie Swan, Sean Weston, Campbell Hartley, Jamie Hobbs, Ned Mackness, Eloise Garlick
Compositors Linus Kraemer, Andy Baker
Sound Design Father
Music “Cold Beats featuring Percee P” by Koushik & Percee P, “Struggle For Power” by Fred Card, “Son Of A Beach” by the Puke Bros