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According to the Lunar New Year Zodiac, the Rabbit is the luckiest of the twelve animals, and it’s been our good fortune and joy to reunite with Ogilvy Shanghai for the second Lunar New Year in a row, bringing the real magic of Coca-Cola’s Year of the Rabbit campaign to life with Yves Geleyn and his talented team of artists.
Yves and the team weave a tale enriched with the magic of Lunar New Year. Yves' masterful storytelling breathes life into the journey of a Rabbit family, skillfully highlighting the generational contrasts between Grandma and Grandson Rabbits. Through a nuanced lens and meticulous attention to detail, Yves uses contrast to deepen the emotional resonance, portraying the traditional warmth of Grandma's home against the modern angularity of Grandson's. The visual interplay, heightened by warm lighting, beautifully underscores the film's overarching message: that beneath our differences, a shared love unites us all.
Director Yves Geleyn
Client Coca-Cola
Production Co Hornet
Managing Partner Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Marty Geren
Production Supervisor Dez Stavracos
Producer Hanna Smith-Ide
Production Coordinator Judy Tam
Talent Coordinator Jon Chun
Senior Editor Anita Chao
Editor Matthew Sandager
Assistant Editor Cole Bannick
Pre Production
Storyboard Artists Steph Dere, Kaycee Nwakudu, Sami Healy
Character Designer Peter de Sève
Designers Margaux Zinsner, Hannah Kim
Environment Designers Chiara Benedetti, Thomas Dubois, Alexis Liddell
Matte Painter Tristan Ménard
CG
CG Lead Corey Langelotti, Richard Kim
Modelers Angeline Rivera, Constance Bensen, Chris Cruz, Super Dope
Rigging Super Dope, Nicholas Christie
Grooming Super Dope
Animators Matt Corsillo, Tom Shek, Meg Oswalt, Hee Jin Kim, Nicholas Christie
Animation Support Tania Florit, Zoey Dang
Look Development Super Dope, Alvin Bae, Natalia Perez Melendez, Cody Chen, Sylvia Apostol
Light & Rendering Richard Kim, Cody Chen, Sylvia Apostol, Laney Lai, Nicole Noel, Alvin Bae
Compositors Paulo Dias, Andy Malvasio, Fred Kim
Audio
Original Score/Sound Design + Mixing Ambrose Yu
Agency
Creative Team Ogilvy Shanghai
Co-production Unlisted
Executive Producer Anita Amor
Producer Julie Murnaghan
Producer Summer Xie
“A compelling narrative, cinematic whimsy, and rich textural details. It’s everything you could want in a film like this, and more.”
