New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
In collaboration with Verizon, Relay set out to visualize a Self Setup guide, empowering customers to effortlessly install the new 5G Gateway with just a few simple steps.
Utilizing a blend of CG and 2D elements, home environments and product shots were rendered to create a virtual framework that seamlessly contextualizes the product. The marriage of these 3D renders with bold motion graphics breathes life into instructional aspects, ensuring clarity throughout the videos. Complementing our CG and 2D hybrid instructionals, live action director Daniel Fries infused the same polished aesthetic into the live action scenes. The spokesperson, with her upbeat and natural charm, harmonized seamlessly with the clean, bright design, resulting in a cohesive 360 campaign that resonates across mediums.
Director Relay Studio & Eric Lane
Client Verizon
Design Creative Directors Andreas Bjoern Hansen, Rasmus Bak
CG Creative Director Eric Lane
Client Verizon
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Greg Bedard
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Producer Lauren DeFelice
Production Coordinator Nola Donkin
Pre Production
Storyboard Rasmus Bak, Andreas Bjoern Hansen, Nicolo Bianchino
2D Design Andreas Bjoern Hansen, Rasmus Bak
Environment Designer Eric Lane
Editor Sam Stulin, Dylan Leslie, Minseok Kim
2D Animation
Lead Animators Andreas Bjoern Hansen, Rasmus Bak
Animators Joyce N Ho, Jeroen Krielaars, Rasmus Lowenbraat, Mathijs Luijten
3D Animation
CG Supervisor Eric Lane
Comp Supervisor Herculano Fernandes
Modeler Ivan Joy, Christina Ku
Look Development Christina Ku, Laney Lai
Rigger Jared Eng
Animators Jared Eng, Jordan Blit, Paolo Cogliati, Michael Sime
Lighting/Rendering Christina Ku, Laney Lai, Todd Peleg, Kevin Lu, Eric Lane
Compositors Paulo Dias, Herculano Fernandes, Emily Mai, Dave Chen, Matt Defranco
Live Action
Director Daniel Fries
DOP Adam Santelli
Line Producer Brian Bennoff
Production Design Susan Linss
Post Production
CG Lead Daniel Fries
2D Animator Alex Kohm
Lead Compositor Bil Thompson
Tracking Bil Thompson
Colourist Seth Ricart (RCO)
