Leukemia & Lymphoma Society

In a visually compelling portrayal of life unraveling, Natalie Labarre illustrates the transformative support offered by LLS in moments of upheaval. The spot's power lies in the seamless combination of elegant artwork and fluid animation, where strong visuals meet delicate design. The predominantly digital animation is complemented by subtle hand-drawn textures, adding a touch of hand-made warmth and enhancing the overall emotive clarity.

LLS, as the leading nonprofit in the fight against blood cancers, approached Hornet to raise awareness about their cancer support services. Natalie's work, with its composed optimism and warm sensibility, confronts the challenging reality of a cancer diagnosis with a determined spirit of hope. The collaboration aligns seamlessly with the LLS mission and motto: "Beating Cancer Is in Our Blood," reinforcing their commitment to groundbreaking research and unwavering support for those affected by blood cancers.