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Ciaran Bennett
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In collaboration with musical artist Black Thought and adhesive bandage company Browndages, Google joined forces to spotlight ways to support small businesses. Directed and designed by Bee Grandinetti of Hornet, the project aimed to create a song and video celebrating Browndages and their inclusive products. Black Thought's love-infused lyrics, combined with Bee's retro and visually lush design, extend a toast to every shade of brown and every size of business.
Bee's design approach is centered around bringing the song's lyrics to vibrant visual life. Employing timely metaphors, a retro color palette, and dynamic character exploration, the design seamlessly aligns with the overarching theme of the chorus: "Sending love in every shade of brown to ya."
Director Bee Grandinetti
Client Google
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Hana Shimizu
Production Supervisor Dez Stavracos
Producer Justine Webster, Sarah Kamaras
Senior Editor Anita Chao
Designer Bee Grandinetti
Animator Bee Grandinetti, Joe Sparkes, Thierno Bam, Gabriel Chagas, Oscar Pettersson, Ty Enos, Hyo Bin Kang, Rory Dise
Audio "Browndages"
Written By Tariq Trotter
Produced By James Poyser
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