New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
Pokemon have been spotted at McDonald’s for their new global Happy Meal campaign.
Hornet Director Yves Geleyn’s deft worldbuilding skills honor the creative essence of Pokemon in an all-new style. We designed a new look that is nostalgic yet fresh and completely unique to the brand collaboration. It combines legacy media at the heart of the Pokemon brand- including manga, retro video games, and trading cards- with a modern, graphic sensibility and characters designed by Hornet Director Renaud Lavency. Everything from the buses to the bikers is a blend of our 2D, CG and VFX teams bringing their own special magic.
Since a global campaign needs a global environment, the cityscape was influenced by architecture from around the world. The use of minimal yet influential detail gives perceptible character without situating any scene too specifically.
Take a whirl around town and discover a new world for Pokemon and McDonald’s.
Client McDonald’s
Agency Leo Burnett UK
Production Co Hornet
Director Yves Geleyn
Executive Producer Greg Bedard, Marty Geren
Producer Heather Hardin
Editor Cole Bannick
CG Supervisor Richard Kim
Cel Lead Sami Healy
CG Lead Angie Rivera
Art Director Justin Burks, Yves Geleyn
Designer Christy Lundy, Hannah Kim, Alisha Liu, Eliott Cigognetti, James Gilleard, Kelsey Robinson
Character Designer Renaud Lavency
Matte Painter Tristan Menard
Storyboard Artist Maria Chou, Camillio Clauser, Peter Nguyen
Modeler Constance Bensen
CG Generalist Frank Lee, Nelson Mai, Natalia Perez Melendez, Angie Rivera
Cel Animator Hyo Bin Kang, Josh Brennan, Matt Corsillio, Kelechukwu Nwakudu
CG Animator Nick Christie, Anthony Travasio, Carlos Sandoval
Lighter Alvin Bae, Laney Lai, Frank Lee
Compositor Carl Mok, Herc Fernandes, Alex Harding, Ria Shinde, Nicole Noel
Colorist Evan Shoonmaker
Production Coordinator Aidan Erbter
Talent Coordinator Jon Chun
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos
Head of CG Pakorn Bupphavesa
