New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
A year-end capsule designed exclusively for Meta, these enchanting and nostalgic worlds present the personalized "Book of You." Each page unfolds to reveal a thematic retrospective, capturing the essence of the bygone year through thirteen modular worlds. These realms delve into Meta's community-driven pillars, encompassing friendship, life events, travel, and family.
The imagery skillfully magnifies the rose-tinted gaze of reminiscence, seamlessly blending live-action photos with thematic caricatures and emotionally resonant illustrations. The result is a masterful collage, a harmonious dance between the real and surreal, where millions of personalized stories intertwine to weave a unifying narrative for the Meta brand. Far from mere eye-candy, each digital illusion serves a specific thematic purpose, transforming the "Book of You" from a mundane biography into a vibrant fairytale bursting with life. In Sam Mason's hands, the past is not just remembered; it is enchantingly relived through the magic of digital storytelling.
Director Sam Mason
Client Facebook
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Dez Stavracos
Editor Anita Chao
Production Coordinator Riley Spencer
Pre Production
Storyboard Artist Natalie Labarre
Designers Sam Ballardini, Stephanie Davidson, Kim Dulaney, Claire Kho, Sarah Orenstein, Gonzalo Miranda, Gordon Waltho
Dev
Lead Developer David Poyner
Digital Producer Nettie Tien
Lead Compositor Ted Wiggin
Compositors Heeyeon Chang, Haedeun Woo
CG
CG Lead Eric Lane
Pipeline TD Eric Cuhna
Modeler Ivan Joy, Angeline Rivera
Texturer Ivan Joy, Angeline Rivera, Rui Zhu
CG Layout Artist Ivan Joy
Pre-Viz Arsen Arzumanyan
Rigger Eduardo Enriquez
CG Sim/FX Gabe Askew, Lori Hamasaki
Lighting & Rendering Manuel Riedl, Susie Hong, Kwan Au, Oliver Castle, Dan Fine, Eric Cuhna, Nick Tustin
Compositors Sang Lee, Fred Kim, Matt DeFranco, Carl Mok, Herculano Fernandes, Kelly Bruce, Jason Tsang, Sylvia Apostol, Rachel Rardin
Camera Arsen Arzumanyan
Animators Jonathan Muller, Michael Sime, Jared Eng, Doug Litos
Matte Painter Gordon Waltho, Natalie Labarre
Audio
Sound Design and Mix Barking Owl
Creative Director Kelly Bayett
Producer KC Dossett
Sound Designer Morgan Johnson
Mixer Mike Franklin
Assistant Eolyne Arnold
