Monster in the Closet

In this haunting PSA for States United to Prevent Gun Violence, Yves confronts the harsh realities of firearm insecurity with an unflinching approach. While most commercials would shy away from the gunshot, Yves, leveraging the creative freedom of animation, presents the entire scene to maximize impact.

Choosing animation as the medium allows for a unique twist, catching the audience off guard. Yves embraces simplicity to heighten emotional resonance, letting the audience's imagination fill in the gaps. The deliberate lighting design, sharp and devoid of gradients or shadows, guides focus and builds a powerful, mood-driven narrative. The result is a chilling yet thought-provoking portrayal of the consequences of unchecked firearm access.