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Set to an original track composed by T-Pain on his Twitch stream, this ad for Splash unleashes a tidal wave of visual flavor guaranteed to light up your senses. A sleepy, humdrum bodega is immediately transformed by the satisfying fizz of a bottle of Splash being cracked open, leaving in its wake pop-art fruits, sequin power suits, and a colorful, energetic, psychedelic cleanup on aisle five. The creative intersection of bright live action cinematography and graphic cel animation is just as refreshing as the drink itself.
Client Splash
Agency GRIT
Production Co BUCK
Director Dan Marsh
Group Creative Director Joe Mullen
Creative Director Dan Marsh
Art Director Sylvia Witter
Director of Photography Kristian Zuniga
Production Designer Eliza Chance
Costume Design Lauren Oppelt
Producer Alex dos Santos
Line Producer Kevin Wall
Head of Production Live Action Trish Rigby
Storyboards Junyi Xiao, Shelby Chan, Tinghe Yang, Tristyn Pease, William Rosado
Design Colin Graham, Fernando Utreras, Joel Plosz, Johana Kroft, Jose Flores, Louis Wesolowsky, Mark Kulakoff, Marcus Collins
2D Animation BUCK
2D Animator Daiqi Cui, Delainey Cummins, Kyle Griggs, Lauren Kittle, Lumi Chang, Matty Deans, Santiago Gonzalez, Stephen Loveluck
Editor Billy Kostka, Dave Conte, Jose Fuentes
Assistant Editor Oliver Lin
3D Animation & VFX Electric Theatre Collective
Producer Sydney Levy
Colorist Connor Coolbear
Music T-Pain