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Directed by Dan Marsh, this visually enchanting spot for the Grammy Awards seamlessly blends practical photography, 2D and 3D animation, and compositing into a comprehensive artistic endeavor. Bon Iver's "Holocene" sets the rhythmic and emotional heartbeat as the scene unfolds. A pastoral winter landscape overlaid with the ethereal vocals of Bon Iver reveals itself to be a finite, detailed miniature world with particles dancing like a flock of birds to the musically driven winds. This dream-like sequence encapsulates a visual symphony, where the delicate dance of elements mirrors the ethereal beauty of Bon Iver's music and the Grammys' connection to the essence of music itself.
Client Grammy's
Agency TBWAChiatDay
Production Company MPC Creative
Director Dan Marsh
Production Designer Gideon Webster
Director of Photography Bernard Evans
VFX MPC
Producer Chris Harlowe
Color Mark Gethin, Derek Hansen