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Tidal was looking to create a singular motion identity to reflect its premium branding and expansive catalog. To get there, Hornet Director Vucko built a modular system with a cohesive asset bank.
They embarked on a six-month study of Tidal's brand by exploring a series of identity treatments. The final asset bank included logo treatments, playlist devices, and campaign messaging with plenty of range to power future applications.
This was a deeply integrated partnership that set the stage for future campaign work and beyond.
Director Vucko
Client TIDAL
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Ashley Monaghan
Head of Production Dez Stavracos
Producer Sarah Keshishian
Editor Eren Gülfidan
Assistant Editors Minseok Kim & Cole Bannick
Copywriter Trent Farr
Talent Coordinator Jon Chun
ClientAssociate Creative Director Nelson Murray
Brand Marketing Leader Natalie Espinosa
Brand & Creative Marketing Operations Lead Heather Brown
Producer Christopher Hoover