Clim helped show Facebook users the ropes with this collection of playful how-to videos. A creative collaboration between Hornet and the Facebook Factory, the tutorials utilize live action, cel animation, and 2D character and design components to communicate a tangible sensibility to the spots. As Clim says, "We wanted to infuse the projects with fun concepts that people would really connect with, while making sure to not distract from, Facebook’s main message."
"Simplicity was one of the main characteristics we tried to achieve, and once we nailed down the pattern we could identify the places for a little entertainment.”
-Clim
