KROJI'S
Cesar's commitment to capturing the diversity of Kroger's everyday customers led to the creation of a sprawling mosaic of CG characters. During pre-production, Hornet and DDB worked iteratively back-and-forth to land upon a set of characters that were completely distinctive, original, and lovable. These characters—these big, buoyant, beyond memorable characters—became affectionately known as “Kroji’s”, or Kroger emojis. Since the campaign's beginning, hundreds of Kroji's have been created.
